This topic has arisen recently in my own professional world. It’s tough for small local businesses to expand – no one is disputing that. It’s likely that the market you’re trying to crack has been cracked a thousand times over … Continue reading Small businesses – do you want ‘Marketing’ or ‘Sales’?
The amount of social media websites and apps is forever increasing, and a really common question I get asked is: where should my business be socially? The question depends entirely on your type of business and who you’re selling to, … Continue reading Why you shouldn’t be on every social network
Hashtagging is a bit of a minefield. One of the biggest questions I get asked about Instagram is how to properly hashtag. I’ve been there myself – and oh yes have I had my phase of: Embarrassing, isn’t it? I … Continue reading How to not be a hashtag hog
I’m a marketeer. I live and breathe social media. However, even I had writer’s block when faced with my first ever business Instagram profile. I’ve been developing my personal ‘brand’ for several years. Completely organically, and in between long working … Continue reading How to build an engaging Instagram feed for small businesses
Hello and welcome to my blog! I’ll keep this short (as I do tend to waffle on…). I launched as a freelance marketing manager in June 2016, after a failed stint in army basic training (and a back and knee … Continue reading Welcome